Create a new storyline that reflects the unique relationship the Fairfax publication, The Senior has with Australia’s most affluent consumers, and how their focus & attitude to the publication represents outstanding opportunities for advertisers who wish to target this lucrative market.

The aim was to lift The Senior brand’s image to ensure that national advertisers are made aware of the benefits of their loyal monthly readership and their reputation as the nation’s premier mature age newspaper.


After an extremely productive creative session, the team came up with a campaign targeting the millennial media buyer which was a take on The Fifty Shades of Grey phenomenon, “Fifty Stats of Grey”. The campaign was multi-tiered and which utilised an OOTS designed statistical website, press, digital, social and promotional collateral.

Other things we have to Show & Tell.