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Greater Bank
Perception Shift
With a solid foundation, Greater Bank needed to become more relevant for potential customers, maintain the love of existing ones and give staff an injection of pride.
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Greater Bank store front Greater Bank collateral
Greater Bank EDM collateral Greater bank cards
Behind the Scenes
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Greater Bank print collateral
Inside Greater Bank branch
Greater Bank print collateral
Greater Bank television collateral
Greater Bank print collateral
Greater Bank vehicle wrap
Greater Bank printed collateral
Greater Bank signage
Greater Bank print collateral
Greater Bank EDM collateral
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Our name change to Greater Bank and our new brand identity is an essential part of our future growth. Greater Bank better reflects the products and services we offer and provides greater relevance to our customers in our chosen markets. It particularly plays to the perceptions of younger, regionally based families who represent the cornerstone of our future customer base.

Scott Morgan
CEO, Greater Bank
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