Solidify DigiDIRECT’s rapid expansion with a consistent and unified marketing campaign. Allow the campaign to extend into the branding of its new Western Australia store.
DigiDIRECT is known for its superior online offering. OOTS was engaged to provide guidance, marketing and design on improving its catalogue offering and leveraging support from suppliers.
With short lead-time, the OOTS team created a look that reflected DigiDIRECT’s selection of quality products and built upon its growing perception as a high-value destination for camera buyers.
The cohesive look extended to in-store feature walls and decals, brochure online ads and national television advertising.
The results saw increased online and in-store activity as well as increased support from suppliers.
OOTS are proud to start this journey with DigiDIRECT and we look forward to playing our part in helping grow them into the Australian success story they deserve to be.