Catholic Schools Branding
Create a brand campaign to assist in building greater awareness, understanding and affirmation of Catholic Education in the community. The Catholic Schools Office Maitland-Newcastle encompasses 56 different schools in the region, from kindergarten to HSC, Vocational Training and community support, the Catholic Schools Office offers more than an education solution.
OOTS brand strategy and creative teams worked together to create a multi-tiered campaign to capture the relationships, the learning, the community and the range of rich opportunities which are grounded in Catholic faith.
The OOTS team developed a campaign utilising the staff and students of the many schools in their typical education and community settings. The line Vivid Everyday is central to the campaign and directs an upbeat and optimistic range of collateral across online, digital, television, radio, bus and billboards.